PROFIT Communications, an independent public relations and marketing communications firm was originally established by President, Deborah Israel, APR, in 1989 under the name PRAM Communications International. An acronym for public relations, advertising and marketing, the company, led by Israel, identified a niche of growing small firms in Ontario, Canada and the U.S. that needed more sophisticated communication services as a result of a void in the marketplace. For the next eight years, over 40 new business clients in a variety of industries were served by PRAM on both sides of the border.

In 1997, Debbie was recruited to serve as the Director of Communications at Six Flags Great Adventure Theme Park & Wild Safari, Jackson, New Jersey, where she generated record public relations media coverage while launching $100 million in new capital expansions and special programs.

Three years later, Debbie restarted her company under the name of PROFIT Communications to more specifically focus on integrated public relations objectives, strategies and tactics designed for small and mid-size companies and organizations. Since 2000, PROFIT has represented numerous business-to-business (B2B) and business-to-consumer (B2C) clients including: Gessner Products, Inc., Play & Learn, Zamperla, Inc., The Independence Visitor Center Corporation (IVCC), Ambler Savings Bank, KenCrest, Environmental Tectonics Corporation (ETC), Richmond Region 2007, T.H. Properties (THP), SonoWorld, The Pines at Whiting / The Pines at Robbinsville, Homelink, Inc., PROXUS, LLC, Beneficial Insurance Services, First Contact HR, Global Staffing LLC and The Harrison Group LLC.

Prior to her entrepreneurial ventures, Debbie served in a variety of advertising, marketing, sales and research-oriented positions for Rorer Consumer Pharmaceuticals, Fort Washington, PA, Kings Island Theme Park, Cincinnati, OH, Kight Cowman Abram, Inc., Advertising & Public Relations, Columbus, OH, and The Procter & Gamble Distributing Company, Cincinnati, OH.

In the past decade, PROFIT has been recognized five times for the caliber of their work by its peers in the industry from professional communication organizations in Southeastern PA.  The Philadelphia Chapter of IABC (International Association of Business Communicators) – 2002 - 1st Place - Marketing Communications Brochure, and the Philadelphia Chapter of the Public Relations Society of America (PRSA) - 2005 Pepperpot & Achievement Awards, 2nd Place Ladle Award-Public Service Announcement and a 3rd Place Meritorious Award - Audio Video Program - 2007 - 1st Place Pepperpot Award - Single Piece Communications - Brochures.  In 2011, PROFIT in conjunction with Lubetkin Global Communications was awarded a Silver JASPER award for their 11-minute video documentary from the Jersey Shore Public Relations and Advertising Association (JSPRAA).

Debbie is committed to giving back to the communities where she lives and works. Over the years, she has served on the Board of Directors for Interfaith of Ambler, Play & Learn, The Mattie Dixon Community Cupboard, The Rotary Club of Ambler, the North Penn Regional Council of the Arts (NPRCA).  She is also a regular contributor to Upper Dublin Lutheran Church’s community outreach and social ministry programs.

She earned a Bachelor of Science degree in Journalism from Ohio University, Athens, Ohio. Debbie, a long-standing member of the Public Relations Society of America (PRSA), was accredited in 1983, and she is also a member of NAWBO, National Association of Women Business Owners, Greater Philadelphia Chapter.